Flyers are great way to inform your intended audience about your upcoming promos or new products. Given the importance of this marketing collateral, you should hire the top graphics designer to conceptualize and design the collaterals.
But if you prefer to design your business flyers yourself, here are some tips from experts that you can follow so you can create a winning flyer design for your company:
- Read like your target audience
The first thing that you need to do when designing your flyers is to know how your intended audience will read your supposed flyers. You need to walk into the shoes of our public so you can determine the design concept that would pique their interest. Try to check out flyers similar to your business and see if you find it attractive. Take note of design details that you would like to incorporate on your flyer design.
- Emphasize your USP
When designing your flyers, you need to take note of your unique selling proposition to help you stand out from your competition. You need to relay to the audience what benefits they would get if they subscribe to your services or purchase your product. When it comes to writing the copy, you need to make it personal. Use pronouns like “you” and “your”.
- Be straightforward
You need to keep in mind that you have limited space, so as much as possible get straight to the point and express your message. Make sure that your copy is clear and highlight the pointers that you want to emphasize. In terms of design, use a font that is legible and easy to read. Avoid using all caps on texts as it is difficult to read.
- Minimize your visuals
As a reminder, you are dealing with a limited space. Using too many graphics and visuals will only cram the design and make the flyer look confusing and cheap. As much as possible, minimize your visuals and use few photos. Also, be sure to use high resolution and high quality photos. Using low resolution photos will only make the flyer design look cheap and substandard.
- Be clear with your CTA
At the end of the day, you want your target audience to do something when they read the flyers. Be clear with this intention. Your call to action phrases must specify what they need to do.